Competition in global marketing is growing in complexity as consumers grow more demanding, technology moves faster, and new media channels spring up.

Success in this environment requires knowledge and insights that can only be gained through multi-country market research. 

Such research is a large-scale, collaborative and iterative process that helps create your brand positioning and assists in adapting that positioning over time.

Done correctly, companies can avoid the pitfalls of campaigns that don't work well in some cultures, and are more expensive than necessary.