Online, mobile and hybrid qualitative market research combines methodologies from both in-person and online data-gathering approaches to create custom research design.
New concepts for products benefit from feedback from potential consumers before they are rolled out to the public.
If a company wants to move into a new market, or expand within an existing market, it needs to understand how consumers are likely to react to the growth, move or change.
Online, mobile and hybrid research allows companies to observe consumers and their responses on a day-to-day basis.
Meet the
Expert
About Katrina
- Conducts focus groups, ethnographies, in-depth interviews, intercepts, and online qualitative methodologies.
- Combines methodologies from traditional in-person research with online and mobile approaches to create custom research design for her clients.
- Clients include companies in the retail, fashion, personal care, consumer packaged goods, technology, medical and financial service industries.
Experience
Principal
•
KNow Research
Mar, 2003
—
Present
- Serves clients in the retail, fashion, personal care, consumer packaged goods, technology, medical and financial service industries.
- Works in collaboration with the following research partners: SEEK, Rheingold, Instant Insights Lab, Lieberman Research Worldwide, Real Insight, AnswerLab, watchLAB, Biometrix and KDA Research.
Associate, Marketing and Market Research
•
Viviendi Universal
2000
—
2003
- Recruited and conducted focus groups and online surveys on prepaid mobile products.
- At Universal's TV and Networks Group in the UK, during launch of premium movie channel, The Studio, facilitated small groups on extending Universal’s brands into additional cable markets.
Education
Northwestern University
BA, Communications, 2000
Licenses & Certifications
Certificate of Proficiency in Qualitative Research (Focus Group Moderator) from the Burke Institute
Committees
- Co-chair, Sponsorship Committee, Qualitative Research Consultants Association
Packages with Katrina starting from $550
Your Expert Package Includes:
Best Practices
Access to ALL Best Practices authored by TrustedPeer
Expert Katrina Noelle on this topic.
Pre-Meeting Discovery Process
Review and analysis of your issue with pre-meeting discovery questions by Katrina, followed by
a 30- or 60-minute one-on-one call.
Sample
One+-on-One Call
Your (+colleagues) meeting is directed and focused from the first minute.
Meeting Summary Report
After your call, Katrina completes a Meeting Summary Report to provide you with the
session’s discussion topics, analysis, assessment and recommendations for next steps.
Sample
Post-Meeting Engagement
After your meeting, continue your relationship with Katrina
on your own, or with TrustedPeer’s support.