Disruptive creativity delivers an unexpected message in an unexpected place.
When it comes to company branding, this can make or break. It requires high-level strategic thinking to develop creative expression that differentiates your business and raises the value of your brand.
The value is in creating a concept that you can then wrap around a distinctive and memorable message, leading to higher brand recognition.
Bright creative expression saves money – and makes money – in the long run.
Meet the
Expert
About Jeff
- Won multiple accolades from The One Show, CA, D&AD, and Cannes.
- Wrote the taglines “If it’s in the game, it’s in the game” for EA Sports and "All things sporting good" for Sports Authority.
- His agency was written about as one of the 10 greatest success stories of overseas expansion in a book published by The US Chamber of Commerce.
- Featured in Wired Magazine and The Wall Street Journal (even got his face illustrated); TV appearances on Business Unusual and The Greta Van Sustren Show.
- Clients have included: Nissan, Mercedes, GM, Dell, Burger King, Round Table Pizza, Labatt's, Stroh's, Budweiser, Ketel One Vodka, Hershey, Campbell's Soup, Xerox, Kodak, Mirage Hotel/casino, Treasure Island Hotel/casino, Ally Bank, Etrade, Olive Garden Restaurants, Febreze, and P&G.
Experience
Chief Creative Officer
•
Grey New York
2011
—
2013
- ECD running the agency’s work for RadioShack, 3M, and Crown Royal.
- Other accounts include Ally Bank, Etrade Financial, Ketel One Vodka, Olive Garden Restaurants, Febreze, and P&G 175th anniversary.
- Managed 60 creatives across traditional and digital platforms including 10 CDs and 12 ACDs.
- This team has been recognized by Cannes (including lions), The One Show (including pencils), The Effie's, The Andy's, and more importantly, pop culture at large.
- Helped shape the agency's creative structure for growth. Scaled from 400 employees to 1000 in 2 years.
President
•
Phasmatrope
May, 2005
—
2009
- Phasmatrope in Philadelphia with his brother Peter and former OWN&P partner Michael Wilde. Their Philadelphia Eagles work won top honors at the Philadelphia ADDYs.
Chairman and ECD
•
OWNP
1994
—
2003
- Odiorne Wilde Narraway and Partners
- Helped launch Electronic Arts - wrote the tagline, “If it’s in the game, it’s in the game” for EA Sports.
- Other clients included: Lucky Brand jeans, Bay Area Mercedes dealers, California Burger King franchisees and Salon.com.
Creative Director
•
Publicis & Hal Riney
1992
—
1994
Copy Writer
•
Goldberg Moser O'Neill
1991
—
1994
Copy Writer
•
Chiat\Day
1988
—
1991
Copy Writer
•
Hutchins/Young & Rubicam
1986
—
1988
Education
Bucknell University
BA, History, 1987
Awards
- Twice awarded "Best copywriter in Canada".
- Howard Gossage award for "Best copywriter in San Francisco."
Packages with Jeff starting from $600
Your Expert Package Includes:
Best Practices
Access to ALL Best Practices authored by TrustedPeer
Expert Jeff Odiorne on this topic.
Pre-Meeting Discovery Process
Review and analysis of your issue with pre-meeting discovery questions by Jeff, followed by
a 30- or 60-minute one-on-one call.
Sample
One+-on-One Call
Your (+colleagues) meeting is directed and focused from the first minute.
Meeting Summary Report
After your call, Jeff completes a Meeting Summary Report to provide you with the
session’s discussion topics, analysis, assessment and recommendations for next steps.
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Post-Meeting Engagement
After your meeting, continue your relationship with Jeff
on your own, or with TrustedPeer’s support.