Meet the Expert
Julie Halpin Anderson
President, Next Step Strategic Services
- 30 years experience in advertising and marketing in youth and family marketing for Fortune 500 to start-ups.
- Founder and CEO of The Geppetto Group: leading youth & family agency and consulting company.
- Founder and General Manager of Saatchi & Saatchi Kid Connection - led the General Mills Youth and Family brands.
- Specialties: Brand Strategy; Business Planning; Consumer Insight; Innovation; Integrated Marketing; Advertising & Promotion.
- Industry Categories: Youth & Family; CPG (food, beverage, HBA); Retail; Entertainment (toys, media, live events); Sports (leagues, apparel); Health & Wellness.
Meeting Packages from $600
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Youth and Family Strategies for Growth
President, Next Step Strategic Services
Resources
- The Geppetto Group, for which Julie Halpin Anderson was a founding partner, delivers strategy, integrated marketing programs and new product ideas to clients looking for growth.
- Case studies showing how leveraging the Mom-Kid connection can unlock brand potential.
- The Better Business Bureau's Children's Advertising Review Unit provides guidance and recommendations for companies that develop marketing materials for the youth and family space.
Youth and Family Strategies for Growth:
Resources
Expert Topic