Some of the most significant advances in science have been in fields as diverse as biochemistry, genetics, ecology, microbiology, chemistry and pharmaceuticals.

The pace of discovery in these fields continues to increase even as researchers and scientists in the agriculturally-based life sciences work to turn these discoveries into products designed to sustainably produce more – and better – food for a rapidly expanding world population.

The job of developing and commercializing these innovations is not only technically complex. It often is challenging competitively and socially and in many cases requires significant financial resources. Products must be technically sound; address pertinent social, political and regulatory issues; and realize financial success.

Products provide value to producers and consumers in many ways, including through reduced costs, enhanced profitability, increased production and improved product quality.

Agricultural life science companies must work proactively to engage with non-agricultural audiences in making sure that not only is the science involved good but that larger benefits of the science and its products are clearly understood and appreciated by these audiences