Meet the Expert
Mark Lowenstein
Managing Director, Mobile Ecosystem
- Managing Director of Mobile Ecosystem, the firm he founded in 2002.
- EVP with the Yankee Group - founded and led global wireless programs
- VP, Strategy at Verizon Wireless.
- Selected by Boston Mayor Thomas Menino to determine wireless strategy for the City of Boston (2006)
- Lens on Wireless newsletter is read by more than 10,000 industry executives
- Fierce Wireless monthly column
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Product and Market Strategy - Wireless Communications
Managing Director, Mobile Ecosystem
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Develop a mobile strategy for your organization.
Do your homework before negotiating with wireless operators.
Develop a mobile policy for your organization (such as BYOD).
Understand the mobile roadmap and how it affects your business.
Develop your "post-PC" strategy.
Consider how mobile can be used for competitive advantage in your organization.
Consider the opportunities mobile provides in adjacent spaces. Examples: video/multimedia, payments, advertising, marketing.
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Best practices today.
Best practices today.
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Product and Market Strategy - Wireless Communications:
Best Practices
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