Meet the Expert
Craig Peters
CEO, Awasu Design
- Founder and CEO of Awasu Design
- User experience professional with more than ten years of experience in design, management, and organizational strategy
- Co-founded Bolt | Peters, a user experience research firm acquired by Facebook and serves on the Board of Advisors
- Clients include: Hallmark, Time Warner, Restoration Hardware, PeopleSoft, Blue Shield, KQED, EMC/Documentum, and Wells Fargo
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Organizational Excellence for User Experience Design Teams
CEO, Awasu Design
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Establish a user-centered design toolkit.
Develop the business and advocacy skills of the design team.
Create a design lead program.
Don't just hire vendors; establish true partnerships.
Be lean.
Adopt a matrix structure.
Divide the design team into studios.
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Best practices today.
Best practices today.
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Organizational Excellence for User Experience Design Teams:
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