Risks

Lacking clarity in company strategy and vision leads to poor execution because:

• The organization has too many moving parts, often going in different directions.
  
• Priorities suffer – everything becomes important so nothing can be treated as important.
  
• You become captive to whatever is in front of you, becoming reactionary rather than mindful and planful.
  
• It is confusing to employees.
  
• It is demoralizing to employees.
  

Opportunities

Operating with intention, with a plan to execute company strategy, is a path to achieving your company goals. 

• You are more likely to have a motivated, inspired workforce.
  
• You are more likely to generate success for both the company and individuals.
  
• The company will operate more efficiently and with a greater sense of purpose.
  
• Everyone on the team will know what is expected of them and will be more likely to deliver it.