Ensure that the research methodologies you choose adhere to established best practices.

Ensure that there is internal buy-in, as well as ample time and resources to execute research at each phase of the development cycle.

Create standard procedures that will facilitate the development of internal benchmarks.

Communicate research findings effectively, telling a story about consumers in a clean, concise manner.

Establish internal and objective goals (strategic and tactical) that are aligned with market research.