Meet the Expert
Mike Goefft
Managing Director, DDW SF
Mike is Managing Director at DDW, a consultancy specializing in brand story and brand design. Clients include Amazon, Anheuser-Busch, Starbucks, Campbell's, and Sprint. DDW helps brands succeed in the complex, constantly moving 21st Century marketplace. Through fresh brand design rooted in deep brand story, DDW's work engages the changing expectations of the 21st Century consumer.
Prior to DDW, Mike has held senior leadership positions at Deutsch LA, Y&R SF, Doremus, Publicis & Hal Riney, JWT Sydney, and Ogilvy London. Mike started his career in Brand Management at P&G and holds an MBA from the Kellogg School of Management at Northwestern University. Mike and his wife Cindy live in San Anselmo, California and are the proud parents of Hanna and Lucas. When he’s not working, you‘ll find Mike either mountain biking, playing with his blues band, or cooking.
Specialties: Brand strategy, marketing strategy, brand experience design, packaging, integrated marketing communications, digital communications, global account management, business development, agency operations, experiential marketing
Prior to DDW, Mike has held senior leadership positions at Deutsch LA, Y&R SF, Doremus, Publicis & Hal Riney, JWT Sydney, and Ogilvy London. Mike started his career in Brand Management at P&G and holds an MBA from the Kellogg School of Management at Northwestern University. Mike and his wife Cindy live in San Anselmo, California and are the proud parents of Hanna and Lucas. When he’s not working, you‘ll find Mike either mountain biking, playing with his blues band, or cooking.
Specialties: Brand strategy, marketing strategy, brand experience design, packaging, integrated marketing communications, digital communications, global account management, business development, agency operations, experiential marketing
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Integrated Marketing Communications
Managing Director, DDW SF
Skills
- Marketing strategy
- Brand strategy
- Media strategy and planning
- Channel marketing
- Inbound marketing
Integrated Marketing Communications:
Skills
Expert Topic