Meet the Expert
Mike Goefft
Managing Director, DDW SF
Mike is Managing Director at DDW, a consultancy specializing in brand story and brand design. Clients include Amazon, Anheuser-Busch, Starbucks, Campbell's, and Sprint. DDW helps brands succeed in the complex, constantly moving 21st Century marketplace. Through fresh brand design rooted in deep brand story, DDW's work engages the changing expectations of the 21st Century consumer.
Prior to DDW, Mike has held senior leadership positions at Deutsch LA, Y&R SF, Doremus, Publicis & Hal Riney, JWT Sydney, and Ogilvy London. Mike started his career in Brand Management at P&G and holds an MBA from the Kellogg School of Management at Northwestern University. Mike and his wife Cindy live in San Anselmo, California and are the proud parents of Hanna and Lucas. When he’s not working, you‘ll find Mike either mountain biking, playing with his blues band, or cooking.
Specialties: Brand strategy, marketing strategy, brand experience design, packaging, integrated marketing communications, digital communications, global account management, business development, agency operations, experiential marketing
Prior to DDW, Mike has held senior leadership positions at Deutsch LA, Y&R SF, Doremus, Publicis & Hal Riney, JWT Sydney, and Ogilvy London. Mike started his career in Brand Management at P&G and holds an MBA from the Kellogg School of Management at Northwestern University. Mike and his wife Cindy live in San Anselmo, California and are the proud parents of Hanna and Lucas. When he’s not working, you‘ll find Mike either mountain biking, playing with his blues band, or cooking.
Specialties: Brand strategy, marketing strategy, brand experience design, packaging, integrated marketing communications, digital communications, global account management, business development, agency operations, experiential marketing
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Integrated Marketing Communications
Managing Director, DDW SF
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Build an integrated marketing communications team.
Keep the customer at the center of integrated marketing communications planning.
Develop a relevant and differentiated brand positioning.
Create a customer experience strategy.
Amplify the brand positioning through an integrated multi-channel communications campaign.
Develop a content marketing strategy for your brand.
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Best practices today.
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Integrated Marketing Communications:
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