Risks

• If your team is digitally unaware then the greatest risk is that it enables digitally adept competitors to create new models that disrupt your entire enterprise.
• If a company has a digital strategy but it proves to be off the mark, the company also risks wasting resources on initiatives that are blind alleys.
• For the established company, a digital strategy does not necessarily have an impact on the market for your current products because it’s something you’re doing in addition to current business. 
  

Opportunities

If a company can disintermediate its own business model, before someone else does, it has the opportunity to:

• Maintain and then grow its market share.
  
• Augment its core products.
  
• Put land mines in the road for competitors by getting there first.
  
• Use technology to create incremental improvements in products or services that make a difference in the marketplace.
  
• Incrementally improve revenue and profits.