Skills and attitudes required to execute a well-integrated, well-aligned and authentic communications strategy include:

• Humility and a deep appreciation of your audience: where they are, what they'll hear, and how they will engage with you.
  
• Good listening skills. Remember we have two ears and one mouth: use them in that proportion.
  
• Humor, which is the grease of communications.
  
• Courage to show one's humanity.
  
• Willingness to take risks: go big or go home.
  
• Commitment to transparency.
• Curiosity – to staying abreast of new trends, tools, and channels that enable better communications.