Meet the Expert
Mary Yoko Brannen PhD
Professor of International Business, University of Victoria Gustavson School of Business
- Born and raised in Japan, with advanced studies in the U.S., France and Spain, Mary Yoko Brannen has worked as a cross-cultural consultant for over 25 years to mostly Fortune 100 companies.
- Specializes in helping multinational firms realize their global strategic initiatives by aligning and integrating critical internal organizational resources. Advises management on developing knowledge-sharing architectures, creating a global language strategy, leveraging bicultural boundary-spanners, and careful selection and deployment of global teams.
- Holds the Jarislowsky East Asia (Japan) Chair of Cross-Cultural Management at the University of Victoria Gustavson School of Business and holds a Visiting Professorship of Strategy and Management at INSEAD. She is a founding director of the Institute for Global Learning and Innovation.
- Serves as Deputy Editor of the Journal of International Business Studies – the highest ranked journal in the field of international business.
- As a researcher, internationally recognized as an expert in ethnomethodology and qualitative studies of complex cultural organizational phenomena. Current research includes knowledge-sharing across distance and differentiated contexts; also, directing a global research project focusing on biculturals and people of mixed cultural origins as the new workplace demographic.
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Global Strategic Audits - Making the Most of Your Global Footprint
Professor of International Business, University of Victoria Gustavson School of Business
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Sense, meld and redeploy new knowledge and innovations from subsidiaries.
Create and maintain a knowledge-sharing architecture.
Understand how your core competencies and assets are "recontextualized" in a new cultural or geographic context.
Utilize internal talent to make the most of their global footprint.
Understand the skill sets of your multicultural employees.
Have a language strategy for global operations, including a corporate language that travels well across cultural contexts.
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