Meet the Expert
Reinhard Joelli
TrustedPeer Expert, TrustedPeer, Inc.
- Global Insights (Market Research) Team Leader enabling smarter business decisions for increasing Brand Value and improving Business Results.
- Primary focus is the Global Financial Technology area, with unique broad and deep expertise in Global Brand positioning and tracking, Reputation and Sponsorship research.
- Led and refreshed Global Tracking Studies (Brand Equity Tracker, Ad Tracker, and Sponsorship Tracker) in 30 countries.
- Directed an extensive 10-country, foundational global quantitative positioning study, that provided key input into refreshing Visa’s global brand positioning and tagline.
- Led various complex global research efforts into Brand Architecture / Identity, Naming, Card Design, and other brand related topics.
Meeting Packages from $400
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Global Brand Research, Positioning and Tracking
TrustedPeer Expert, TrustedPeer, Inc.
Target Audience
CMO and key marketing staff in HQ function and regional or in-country marketing leads
CMO, marketing department/brand group, insights/market research department
Any business, in any industry, that scales up to distribute products or services in a multinational marketplace is a candidate for global brand positioning research and brand (and/or advertising) tracking.
Any firm with the resources and intent – or current programs – to support marketing in multinational or multi-country programs.
Global Brand Research, Positioning and Tracking:
Target Audience
Expert Topic