Meet the Expert
Donald Holdsworth
Managing Director, Matchpower Consulting
- Experienced marketing line manager, management consultant with four decades experience esp. new product & market development.
- McKinsey senior advisor and partner, serving clients in retailing, consumer goods manufacturing, financial services.
- Business development and worldwide marketing for PricewaterhouseCoopers, Merck, PepsiCo.
Meeting Packages from $500
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Facing the New Realities in Pharma and Biotech Marketing
Managing Director, Matchpower Consulting
Defined Terms
- Compliance/persistence
- Compliance is the measure of how closely patients follow physician directives on taking medications. Persistence refers to how long a patient stays on a medication.
- Differentiation
- Giving a medication qualities that others closely related do not have
- DTC
- Direct-to-consumer marketing and advertising
- Emotional drivers
- The psychological factors that influence how and why prescribers select medications
- FMCG
- Fast-moving consumer goods
- Personalized medicine
- A tailored, DNA-focused approach to drug development
- Post-expiry
- The period that ensues after a drug goes off patent
- Segmentation
- The act of separating prescribers by their prescribing habits and behaviors
Facing the New Realities in Pharma and Biotech Marketing:
Defined Terms
Expert Topic