Meet the Expert
Lynn Hunsaker
President, ClearAction LLC
- 20 years in customer experience leadership, guiding companies in cross-organizational engagement for CX innovation and improving marketing organization efficiency and effectiveness.
- Managed customer experience improvement and marketing at Fortune 250 firms Sonoco (packaging) and Applied Materials (semiconductor); led 20-country task force to design Sonoco customer satisfaction methodology.
- On a panel of 17 CX experts for the CXPA; one of ten featured columnists for CustomerThink; number six all-time author on CustomerThink.com.
- Invited by IBM BigDataHub, SDL InsideCXM, SAP, MyCustomer, ClienteerHub, SearchCRM, CXPA, KCBS and others to contribute customer experience expertise.
- Consulting clients have included: Adobe, Allegion, Anritsu, Applied Materials, Cisco, Ingersoll Rand, Kaiser, SunPower, Thomson Reuters.
- Named to "Global Gurus: World's Top 30 Customer Experience Professionals;" SAP's "Top 60 Customer Experience Influencers;" Onanalytica's "Top 100 Influencers of Customer Experience & Big Data."
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Enabling Customer Experience ROI
President, ClearAction LLC
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Discover how big are "bad costs" caused by obstacles to customers' ease-of-doing-business.
Compare ROI of tackling bad costs versus ROI from customer loyalty enticements.
Collaborate cross-organizationally to end bad costs.
Motivate everyone to proactively manage their ripple effect on customers.
Inspire creativity broadly for novel ways to add mutual value.
Weave customer experience excellence into everything your company does.
Treat customer experience management as a flowing, integrated system within your company.
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