Companies are more likely to achieve their digital storytelling objective when they have:

• A openness to new technologies and the opportunities they present. 
  
• A clear idea of the main objective, target audience, and method of distribution for each video production. 
  
• An interest in connecting more effectively with current or potential employees, customers, investors or stockholders. 
  
• A willingness to explore a number of story options in order to identify the best narrative to meet the goal.
  
• The ability to commit the necessary time and money to produce a professional product.
• Mastery of the the key elements of digital storytelling – writing, shooting, and editing – in order to construct a high-impact narrative arc on-screen.