Risks

Companies and organizations that fail to approach digital production in a professional way may risk the following:

• Money wasted on a poorly executed and unusable product.
  
• A video that does not articulate the company's story or accomplish the goal at hand.
  
• Production quality that is not up to par, and likewise may damage the company's image.
• A production process that may feel disorganized, intrusive and be uncomfortable for the participants. 
• A video that is not structured or targeted to appeal to the right audience. 
• The loss of an ideal opportunity for advancement in the realm of digital communications and new media.

Opportunities

Companies that utilize a professional approach to digital storytelling can benefit by obtaining:

• Access to a powerful new way to connect with their customers, investors, employees and/or stockholders – and spur them to action.
  
• An opportunity to identify the best narrative to suit each situation. 
  
• A targeted product that can reach a specific audience to achieve a very effective result.
  
• A quality production that can enhance their image and reputation.
  
• A production process that is organized and can enlighten and unite the participants. 
  
• An ideal opportunity to begin experimenting intelligently with new media.