Stuart Spiegel
- More than 30 years experience – including 20 years in digital – helping brands and businesses develop in both the analog and digital worlds.
- Senior market executive instrumental in e-commerce strategies at London-based ghd, Converse (a Nike company), Delivery Agent and QVC.
- Member of Nike’s Global Digital Commerce Leadership Team
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Leveraging Digital to Increase Brand Reach and Direct-to-Consumer Revenue
Defined Terms
- Accretive growth
- Accretive growth refers to gradual, steady or natural growth as opposed to intermittent growth.
- Business drivers
Business drivers are the important factors that collectively produce increased revenue and brand exposure. Every business has a different set of circumstances and opportunities. It might be that a company has never done any brand marketing at all and they need to get the word out. It might be that a company wants to build its brand in a challenger market versus a mature market. It might be that your company has no digital exposure at all and wants to create one; and it might be that you want to create a different channel of distribution altogether. It is important to begin any improvement initiative by understanding the key business drivers.
- Channel management
Refers to the ability to coordinate multiple sales and marketing channels in order to maximize sales, brand consistency, and brand visibility. Some considerations in channel management may include:
- Linking and engaging existing business and revenue channels.
- Engaging the customer in multiple channels.
- Coordinating brick and mortar with digital commerce.
- Direct to consumer channel.
- Third-party engagements online (e.g. through Amazon).
- Country by country digital planning.
- Linking and engaging existing business and revenue channels.
- Customer/consumer engagement
- Customer engagement refers to the skill of managing proactively the various ways through which producers of products and services connect with consumers today in a two-way dialogue.
- Direct to consumer (DTC)
- The act of promoting and selling a product or service to the consumer directly with few or no intermediary channels.
- EBITDA
Earnings before interest, taxes, depreciation and amortization. "What makes EBITDA valuable is that unlike standard net income calculations that use a simple formula of revenue minus expenses, EBITDA factors in other expenses, like taxes and interest. . . EBITDA = Revenue - Expenses (excluding tax, interest, depreciation and amortization). Or, more simply, it equals net income plus interest, taxes, depreciation and amortization."
Source: http://www.businessnewsdaily.com/4461-ebitda-formula-definition.html