Meet the Expert
Kate Moore
Founder, Principal Consultant, BrandWorks, LLC
- 23 years experience working and consulting in brand positioning, communication, identity, growth and development.
- Clients have included Johnsonville Sausage, The Hershey Company, Tully's Coffee, The Outdoor Channel, Living.com, Deutsche Post DHL, Corporation Service Company (CSC), Pepsi Foods International, Cadbury Schweppes, Beatrice Foods, Proctor and Gamble, PepsiCo, Nabisco, Miller Brewing Company.
- Strategic focus group moderator and qualitative researcher conducting seminars and workshops in branding, concept development, positioning, and messaging and communication strategy development.
- National marketing director for the Häagen-Dazs Company and senior product manager for Frito-Lay, Inc.
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Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Developing and Selling Your Brand Internally
Founder, Principal Consultant, BrandWorks, LLC
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Purchase All Best Practices on this topic for $100.00.
Conduct a brand audit and share the results internally.
Develop a strategic brand brief that explains the brand platform, defines its core communication parameters and translates it into action.
Conduct an internal assessment of the brand to ensure all elements are aligned.
Create a brand book for employees that details what differentiates the brand in the marketplace.
Conduct an internal brand rollout and breed and develop keepers of the brand.
Build and support an online, semi-interactive brand platform.
Create a system to recognize and reward employees whose actions model key brand values.
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Best practices today.
Best practices today.
Kate draws from years of experience to offer
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Developing and Selling Your Brand Internally:
Best Practices
Expert Topic