Meet the Expert
Neil Shepherd
Chief Marketing Officer, VentureBeat
- Expert in digital marketing and analytics, including user acquisition, funnel optimization, instrumentation.
- Head of growth channels at PayPal, with focus on growing user and merchant base.
- Technologist and strategist, including several years as engagement manager at McKinsey.
- My specialties include:
- Digital marketing, demandgen (have run $3m++ / mo across Google, FB, display at various times, each at industry leading LTV/CAC yields, plus content, social.... all other meaningful channels)
- Product Marketing (customer insights, persona identification, content strategy)
- Lifecycle marketing (measuring every online or offline interaction, and designing a lifecycle management system to optimize engagement)
- Lean operations (20-30% cost savings and >50% throughput improvements using lean techniques)
- Growing and building teams of up to 30 at different times (marketing professionals, digital marketers, growth hackers, analysts, data scientists and engineers)
Meeting Packages from $800
Your Meeting Package Includes:
- All 6 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
DemandGen: You Have Product and Market Fit; Now, You Need to Grow Fast
Chief Marketing Officer, VentureBeat
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Establish rigorous instrumentation across the entire funnel.
Establish a high cadence at culture of testing across media, the website, life cycle management and any other interaction points.
Give continuous attention to customer segmentation and tie it to media targeting, creative optimization and website messaging.
Allocate sufficient technical resources to the marketing and growth function; without full-time or dedicated technical support, marketing can’t move.
Commit to reaching a detailed understanding of the CAC and LTV of different segments, personas and media channels. Never use averages.
Demand crystal-clear communication between marketing, sales and product. They are incredibly interrelated, but easy to silo unless deliberate effort is made.
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Best practices today.
Best practices today.
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(applies towards first Expert Package with Neil)
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DemandGen: You Have Product and Market Fit; Now, You Need to Grow Fast:
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