Meet the Expert
Mary Gilbert
President, Kinanda Sustainable Brand Development
- 20 years experience in digital marketing, loyalty marketing and customer relationship marketing.
- Clients have included: Microsoft, AOL, Cisco, 3Com, EA, HP, Intel, Sun, Oracle, Wells Fargo, and Mindjet.
- Built and grew MRM Worldwide's agency account for Microsoft. Led launch of SharePoint, the highest-performing B2B campaign in history of Microsoft. Led the agency relationship with Microsoft's U.S. subsidiary, with $25MM in fees and $100MM media.
- Founded Kinanda Sustainable Brand Development, which helps brands and agencies cultivate behavior shifts and create sustainable institutional value and growth. Clients include Walmart, Virgin Atlantic, Destination British Columbia, Intel.
Meeting Packages from $400
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Customer Life Cycle Marketing
President, Kinanda Sustainable Brand Development
Skills
- The ability to wrangle data and analytics
- IT experience (and access to the company's IT team)
- Customer relationship marketing (CRM) experience
- General marketing experience
- Attention to detail
- Project management skills
- Collaboration skills, including cross-organization and inter-department
- Systems thinking
Customer Life Cycle Marketing:
Skills
Expert Topic