Target Audience: Senior executives; product management; general manager; any leader who is responsible for the end-to-end customer experience Stakeholders: Cross-functional team leaders and members; product development managers, marketing leads for a specific offering; sales leaders; customer support for the offering; human resource leaders who want to enable cross-functional (team sport) mindset;  customers themselves Industries Covered Health care; consumer, small business and enterprise software; defense; electric utilities; animated film; computer hardware; non-profits; any other industry where the end-to-end user experience is a priority. Target Company Size From start-ups to the Fortune 500; any company that wants to start from the market and deliver an offering based on genuine customer needs and preferences