Meet the Expert
Lindon Leader
Principal and Founder, Leader Creative
- 35 years experience in strategic branding, logo design and identity management with major international branding consultancies and as owner/principal of Leader Creative.
- Clients have include FedEx, Hawaiian Airlines, Walt Disney Company, the NCAA, Motorola, Cigna, Ryder Systems, GlobeCast, and Hanley Wood.
- Recipient of the 2014 5th Annual Tribeca Disruptive Innovation Award and a Fellow of the Disruptor Foundation.
- Leader's work is included in the permanent collection of the Smithsonian Institution, and his FedEx logo was cited in the May 2003 Rolling Stone magazine twenty-fifth anniversary issue as one of the eight best American identities of the preceding twenty-five years.
- Design director for the Los Angeles Olympic Organizing Committee, 1983-84.
Meeting Packages from $400
Your Meeting Package Includes:
- All 9 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Brand Strategy and Corporate Identity Design
Principal and Founder, Leader Creative
Target Audience
Companies that have a defined corporate communications department, signifying that the company values brand management and corporate identity; smaller companies with a chief marketing officer or a highly-placed executive director of brand management.
Executives; brand management; marketing; communications; advertising; strategy; customer service. Beyond those key departments, when every member of the organization clearly understands the value of corporate identity, no matter what their role in the company, there's far less chance of incomplete or conflicting information being communicated to the marketplace.
The broad range of businesses and industries, whether consumer-focused or business-to-business.
All sizes, from a startup to a Fortune 500 company.
Brand Strategy and Corporate Identity Design:
Target Audience
Expert Topic