Meet the Expert
Wayne Mackey
Principal, Product Development Consulting, Inc.
- 20 years of hands-on management of large engineering, manufacturing, and procurement organizations focusing on product/service development, especially in areas of collaborative design, metrics, supply chain management, and business strategy implementation
- Clients include Fortune 500 companies, major universities (Stanford, MIT, Carnegie-Mellon University), and government agencies in product development, supply chain management, and rapidly implementing enterprise-wide change
Meeting Packages from $750
Your Meeting Package Includes:
- All 7 Best Practices
- Pre-Meeting Discovery Process
- One-on-One Call with Expert
- Meeting Summary Report
- Post-Meeting Engagement
Applying the Voice of the Customer to Product or Project Requirements
Principal, Product Development Consulting, Inc.
Resources
- Product Development Consulting Inc.
- Customer-centric Product Definition: The Key to Great Product Development (Book)
- Value Innovation Portfolio Management: Achieving Double-Digit Growth Through Customer Value (Books)
- Voice of the Customer -- The seminal article by Abbie Griffin and John Hauser
- How to Conduct Good Customer Visits: 16 Tips from Ed McQuarrie
Applying the Voice of the Customer to Product or Project Requirements:
Resources
Expert Topic