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- Thomas Klevorn
Best Practices
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TrustedPeer Expert • Independent Consultant
Best Practices:
- Establish clear reasons for developing and commercializing a technology or product.
- Identify and assemble the best team possible to develop and commercialize the technology or product, and provide the resources it needs.
- Understand why a customer, any customer, would buy the product being developed and commercialized.
- Have a clear understanding of how and when the commercializing firm will make money with each new technology and product.
- Clearly define the product or technology, and identify elements and criteria that are critical to its performance success.
- Know the competition current and future. Don’t move forward in isolation.
- Prepare for challenges to new technology and product introductions. Science is only part of the issue; identify the real drivers.
- Assume the future will not be static.
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