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- Terry Mughan
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Director /Partner • CLIA Consulting
Best Practices:
- Do your country profile analysis (CPA) and develop your market information resources.
- Draw up your European market and language map.
- Audit your company's existing resources.
- Define a policy for language use, including general language skills.
- Identify key mediators (distributors, translators, legal reps, etc.) for each of your markets.
- Build a program for training key personnel that is strategic.
- Develop 'language general skills' and market knowledge.
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