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- Mary Yoko Brannen
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Professor, International Business • University of Victoria
Best Practices:
- Sense, meld and redeploy new knowledge and innovations from subsidiaries.
- Create and maintain a knowledge-sharing architecture.
- Understand how your core competencies and assets are "recontextualized" in a new cultural or geographic context.
- Utilize internal talent to make the most of their global footprint.
- Understand the skill sets of your multicultural employees.
- Have a language strategy for global operations, including a corporate language that travels well across cultural contexts.
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