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- Joe Massey
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Chairman • Global Reach KK
Best Practices:
- Decide how to get your product into the market given your resources: through licensing, a distributor, or establishing a presence on your own or with a Japanese partner.
- Prepare for Japan's unique business environment and what it will require to navigate the market, regulatory system and cultural infrastructure.
- Expect your partnership negotiation to take more time than in the U.S. and understand the key negotiating points, customs and etiquette.
- Consider Tokyo, but also think about other regional cities and the incentives offered to set up shop in those prefectures.
- Don't try to enter the market as a SME without a familiar brand and a commitment to the highest quality and standards.
- Know how to take advantage when your product or service aligns with Japan's national policy goals.
- To find the right partner, include in your due diligence a clear understanding of your prospective partner's key domestic business relationships and its reach into other Asian markets.
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