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- Jason Patent
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Director, Center for Intercultural Leadership • International House - UC, Berkeley
Best Practices:
- Identify where in your organization intercultural misunderstanding is most likely to lead to losses in revenue, wasted time or goodwill.
- Establish metrics, or use existing metrics, to determine your organization's ROI on intercultural coaching and training.
- Use available tools to screen potential expatriates carefully for intercultural competence and competencies.
- Ensure that leaders who consistently come into contact with people from the target culture have both initial and ongoing training to sustain their success.
- Engage intercultural experts as part of an overall solution, including market research, legal advice and engaging industry or sector experts.
- Understand that success in global markets requires habits of thinking and acting that are unfamiliar and take time to learn.
- Understand that success in global markets requires much more than lists of cultural “dos and don’ts.”
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