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- Birgit Anderegg
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President • ABC & D Consulting
Best Practices:
- Adopt a potential licensing partner’s perspective.
- Position your asset to be outstandingly unique.
- Approach the first partner contact as “do-or-die.”
- Employ effective communication skills from the outset.
- Get serious out of the gate – and stay that way.
- Know your negotiating stance.
- Have post-deal signing structures in place.
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