Meet the Expert
Nancy Schaefer
Managing Partner, Consumer Dynamics
- Managing Partner for Insight, Innovation and Brand Strategy at Consumer Dynamics
- Clients include: Bausch & Lomb, Bayer Healthcare, Colgate-Palmolive, Johnson & Johnson, P&G/Gillette, Pfizer, Kellogg's, Kraft Foods, Pepsico, Quaker Oats, Starbucks, Clif Bar, USPS, Pernod Ricard
- VP of Marketing at General Foods (now Kraft Foods)
- Account management at Young & Rubicam
- Creative marketing consulting at Kane, Bortree and Faith Popcorn’s Brain Reserve
- Guest lecturer at Columbia University and teaches innovation at NYU's Stern School of Business
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Disruptive Innovation and Blue Ocean Strategy
Managing Partner, Consumer Dynamics
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Build and empower strong creative teams.
Incentivize risk-taking.
Create and maintain an outward focus.
Manage upwards to move farther and faster.
Bring in structures that promote innovation.
Execute brilliantly.
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Best practices today.
Best practices today.
Nancy draws from years of experience to offer
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Disruptive Innovation and Blue Ocean Strategy:
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